The Bible is the literary classic. Six billion copies have been sold; since records began it’s been the number one bestseller worldwide every year except 2007 (when Harry Potter and the Deathly Hallows topped the list at 44 million sales). In 2009 alone it sold 30 million copies. But how many people in the West actually read it today? John Dickson, Founding Director of CPX, issues a challenge to those who would never dream of opening the Bible: give it 100 pages.